Interactive content is becoming increasingly popular in social media marketing, engaging users more effectively than static content. Formats such as quizzes, polls, and interactive videos foster participation and enhance user experience, leading to higher engagement rates. Brands that utilize interactive content not only capture audience attention but also gather valuable data on consumer preferences and behaviors. This information can inform future marketing strategies and content creation. As social media platforms evolve, the trend toward interactive content is expected to grow, offering new opportunities for brands to connect with their audiences​